The first step to any project is research – learning about your business and goals, your difference, your industry, your target audience, and your competitors. I will send you your Welcome Kit, and when you’re done filling in the provided Brand Questionnaire, we will dig in further during a call/video chat. The 50% deposit is required at the beginning of this stage. 

Step 2: Concept

Once I have an understanding of who your brand is, and where you see it going, we begin with the creative thinking. I’ll put together a mood board based on what we’ve discussed to start developing your brand’s look and feel plus send you some examples that we’re confident will resonate. You highlight any that you particularly like and give the thumbs up for the overall art direction. 

Step 3: Design

This phase involves creating and refining the concepts that work best for your brand. These are brought to life first through the development of the logo. Once the logo is approved, then the full colour palette, typography, layout treatment, illustrations, and graphics are developed in stages, starting with 1-2 stationery items to evolve the style and direction before rolling out across everything else. Designs are presented as two different options along with mock-ups to show the logo and brand direction.  


Once the design options have been chosen, we work together to fine-tune the designs for final approval. This takes place during the two rounds of revisions, or as included in your package.  Should you require further changes, these can be billed hourly.  Settlement of the remaining 50% payment is due before the next step. 


Lastly, the final files (as included in your package) are prepared and delivered via a link for download. These include any PDFs ready to send to print, your logo in multiple formats, colour swatches, as well as the brand style guide document (in PDF) on how to use your new brand identity to keep it consistent and intentional and so you can feel confident showing off your new brand. 

Once you have all of final files and hand over you are now on the way to attracting your ideal clients and showcasing the new confident and groovy new YOU!