Frequently asked questions
IS IT WORTH THE COST?
Brand strategy and design are investments in your business. Without a well thought out, intentional, and aligned brand, your business may struggle to connect with your ideal tribe. Plus, we are experts at what we do and we are experienced creatives who will make this process super-smooth and worthwhile for you.
HOW MUCH DO YOU CHARGE?
Because each project is different pricing will vary. You can download my price guide HERE.
WHAT IF WHAT I AM AFTER IS NOT ON YOUR PRICE LIST?
No worries! We design everything and anything. If you need a custom quote for a unique project email us here for a quote: email@example.com
WHAT SORT OF PAYMENT PLAN DO YOU OFFER?
A deposit of 50% is required prior to starting your project. The remaining balance will be made over two payments via bank deposit or PayPal (there is a 3% fee for this).
WHAT IS THE DESIGN PROCESS?
Once we have talked dollars and you are happy with your quote, we will send over a design proposal that includes a deposit invoice and proposed project timeline. Once you have paid your deposit, we will spend some time getting to know you and your business better via a Zoom call and questionnaire (depending on your package inclusions). We will then move on to designing some concepts for you. You will then have the opportunity to give us your feedback (this is usually via email). We will continue to tweak and refine your design until it is approved. Once everything is approved, finalised, and paid for we will send over your final files in various formats for web and print.
HOW LONG WILL THE DESIGN PROCESS TAKE?
Each job is different. If you have a deadline in mind, please let us know at the beginning of the process and we will let you know if it is achievable. When we start working together, we will send you a design proposal that outlines your project timeline so you know when you can expect to hear from us and when we expect to hear from you.
CAN WE TALK ON THE PHONE TO SEE IF WE CONNECT BEFORE I COMMIT?
Sure, if you love the look of our work and are happy with our pricing, feel free to send us an email to tee up a time to have a quick chat. However please note, our time is very valuable and only request a call if you are genuinely interested in working together.
OK, I AM READY! WHAT DO I DO NEXT?
We (including you!) turn up the music and get shaking with a happy dance. While that’s happening, send us an email at firstname.lastname@example.org so we can lock in your branding session and get the ball rolling. You’ll also get a brief run down on how everything will work so you feel prepared and ready to go.
WHAT IS A COLOUR PALETTE
A palette is a collection of specific colours used for a brand or project. The correct use of colours can form the visual foundation to aid in maintaining consistency and pleasing aesthetics. A good way to check if your colour palette is balanced is to view the shades in grayscale.
WHAT IS A MOOD BOARD
A mood board is a physical or digital collage of images, textures and text arranged to provide a theme and inspiration for a design project. It is a great way for a client to communicate their vision and vibe to the designer.
WHERE CAN I GET INSPIRATION FROM
Inspiration can come from many places, such as your surroundings; a favourite painting, a sequent garment, a plant or flower, the beach, a book or magazine. You can also look online via applications such as Pinterest, Instagram or Behance. Wherever you find it, the key is to create the right balance to express a clear message.
COPYRIGHT Vs TRADEMARK
Copyright is the time-sensitive legal ownership of original intellectual property such as books, artwork or music. It commences automatically as soon as the work is created.
A trademark is the legal ownership of an identifiable item e.g. brand, logo or slogan. It needs to go through a process to ensure it is unique in its image and industry. Trademarks do not expire.
FONTS Vs TYPEFACE
A font is a group of characters of a similar design e.g. Helvetica – Regular 10pt. A typeface is the family of fonts e.g. Helvetica Regular, Bold, Italic in all pt sizes. When creating a brand identity a designer will pair together 3 or more Typefaces that are to be used according to the stylesheet or brand guideline. This ensures the brand keeps a professional, consistent look and feel across all branding collateral.
WHAT PROGRAMS DO YOU USE
To design, I use the Adobe Suite, specifically Illustrator (logo creation), Photoshop (photo editing) and Indesign (document layout). Other programs I use to assist in social media content creation is Canva.
FILE FORMATES EXPLAINED
Jpeg (Joint Photographic Experts Group) – In general this file format is great for photographic images with a lot of colours, however can’t retain transparency.
PNG (Portable Network Graphics) – In general are great for digital images with simple graphics with contrast colours and require transparency e.g. text and cartoons.
GIF (Graphics Interchange Format) Most comomly used in their animation form. It’s a raster image (pixel based). Used for web graphics, animations, email and social media.
TIFF (Tagged Image file) It’s a large raster file that doesn’t loose quality. Raster based. Used for photos and high quality print graphics.
AI (Adobe Illustrator document) AI is the most preferred by designers and printers. It’ is a scaleable Vector Image. It is resolution independant and can be enlarged to any size. It can be used for logos, icons and type.
EPS (Encapsulated Postscript) Designed to produce high resolution graphics for print. It is resolution independant and can be enlarged to any size. Used for logos, icons and type.
PDF (Portable Document Format) Compressed document file. It is resolution independant and can be enlarged to any size. Used for photos, web graphics and printable files.