Fruit Rights Australia hipster vibe branding was created for a young and cool carpenter. His target audience is grungy and edgy focusing around the Ballarat area Victoria. Brand collatorial used on uniforms, caps, signage and work truck this is branding that has punch and stands out from the crowd.
Website | Branding | Illustration
Strong, bold minimal colours and fonts have been combined with the silhouette illustration and circle which is to give the impression of a stamp.
The black hammer imagery and the circle gives viewers an insight on what the business does and what type of clients they wish to attract.