FRUIT RIGHTS AUSTRALIA
THE BUSINESS To help combat illegal use of proprietary varieties in the Australian fruit industry.
TARGET MARKET Fruit supply chain: growers, packers, marketers and retailers
SERVICES Print | Branding | Website
CREATIVE PROCESS
Strong and bold use of primary colours to give a vibe of fresh and clean.
I was given the task to design a logo to demonstrate integrity. I decided to illustrate the fruits and tree to incorporate the feeling of freshness
and trustworthiness and modern.
Bold colour | Illustration | Fruit
