UPWEY SOUTH TENNIS CLUB is situated in the beautiful Dandenong Ranges nestled in native bushland. The club boasts 8 brand new courts, renovated club house and kitchen. It’s a family orientated club with a great pay area for small children. With the new renovation the club required and upgrade of their logo and branding. Which involved new logo, sub logo, signage, facebook banner, new website, upgraded uniforms showcasing the upgraded branding and banners.
Print | Branding | Illustration | Website
Strong, bold, bright colours and fonts combined with the kookaburra illustration and florestent tennis ball. With the silhoute of the kookaburra because the club is located the the Dandenong Ranges bushland and the birds often look down watching the player.
The circle representes the tennis ball and the kookaburra and tennis ball gives viewers an insight on what the business does and what type of clients they wish to attract.