CREATIVE PROCESS

The brief was to incorporate a Woolimi Pine with in the logo or imagery.
The Wollemi Pine is one of the world’s oldest and rarest tree species belonging to a 200 million-year-old plant family. It presumed extinct
until it was discovered in 1994 by a bushwalker.

With the script font and handcrafted pine illustration it gives the feeling of something special and very rare. The choice of the colour palette and imagery showcases the earth and sun of the Australian landscape.